Angler isn’t built on the platforms; it’s built between you and them. We turn your first-party data into the auction-ready signal every platform’s AI needs, while keeping you in control of the data that defines your best customers.
Privacy changes handed the algorithm the wheel. Today over 80% of auction decisions are made by platform AI, and without your signal, it optimizes for the most obvious conversion, not the most valuable one.
In the privacy era, platforms have shed custody of brands’ first-party data, and now ask partners to supply enriched signal via Conversion APIs.
A platform only optimizes its own auction. It will never optimize a brand’s spend across every channel it buys.
A neutral layer a brand trusts with its data is something its auction counterparty structurally can’t be. Angler works for you.
Meta Badged Business Partner: platforms need partners to process customer data into the clean signal their auction AI runs on.
Identity graphs tell you who your customers are. Propensity models guess what they’ll do. Data pipes shuttle events to the platforms. Each stops short of the auction. Angler is the one model that does all three, so your first-party signal truly informs the algorithm spending your budget.
Stitch every signal, across sessions and devices, into one customer profile built from your own first-party data, not a rented third-party segment.
Score each profile for conversion, lifetime value, and promo sensitivity: intelligence built to act on, not left sitting in a dashboard.
Turn predictions into auction-ready signal for Meta, Google, TikTok and more: the last mile point solutions never close.
Angler’s founders built identity and prediction platforms inside operating brands like GoodRx and Fandango before the market named the category, and guided Fortune 500 retail through the iOS 14.5 fallout at Meta.
See the Customer Foundation Model on your own data, and prove the lift in a risk-free pilot.
