Articles on AI-Driven Growth
from the Angler Team

In this blog, you will learn about the 6 Key Consumer Journeys and the different ways users find, search for, and buy your products or services, and what data you can collect from these activities in a cookie-less world. By understanding the complex consumer journeys, you will realize why it's important to measure the performance of ad campaigns and channels.

In this article, you will learn how to optimize your Meta ad campaigns using A/B testing and Conversion API (C-API) performance and choose the right one that helps you boost your performance marketing strategy through data driven decisions so you can increase conversions, sales, and revenue.

Accurate data is essential for precise marketing strategy executions. Server Side tracking and the Facebook Conversion API (CAPI) offer many advantages that can significantly enhance your marketing performance. In this article we describe the building blocks of server side tracking and it's advantages over pixel only (client side) tracking.

You know that browser side tracking isn't sufficient in post iOS 14.5, and you need Server Side Tracking in addition to your browser pixel for improving your ad performance.  This article showcases different solutions and will help you choose one that is ideal for your business.

Meta recently published a white paper on predicting Customer Lifetime Value (CLTV) and how to use it to boost your marketing efforts. Here is what you need to know as a performance marketer.

Meta ASC+ had gained significant traction amongst media buyers advertising on Meta but has some serious limitations. This article identifies those problems, how these problems could affect your ad strategy on Meta, and some potential solutions to leverage and resolve these issues to achieve greater efficiency for your media budget.

In this article you will learn about the challenges of acquiring low-value sign-ups for subscription based online businesses and strategies you can implement like - improved data collection, optimized enrichment & attribution, and using predictive AI to acquire high-quality signups tat actually convert for long-term subscriptions. These strategies help increasing your customer LTV and lowering acquisition costs

As a growth marketer, you work hard everyday to achieve greatest return out out of every paid marketing dolla you spend on Meta, Google, Tiktok and other platforms. In this article we discuss how the machine learning algorithms of these platforms work to identify your right audience and show your ads to them.

For ecommerce merchants and growth marketers, Customer Lifetime Value, commonly abbreviated as CLV or CLTV, is one of the most important metrics for understanding how your business is performing and how to grow it profitably. Here's the basics you need to know to get started improving your business.

Incrementality is a crucial metric for measuring the effectiveness of advertising campaigns. There are many philosophies on how to measure incrementality. Regardless of which tactic you use, this measurement has become increasingly challenging. This article explores popular methods for measuring incrementality and their pros and cons.

Server-side tracking with Meta's Conversion API (CAPI) is a crucial tool for optimizing paid media budgets to drive the outcomes growth marketers aim for. In this article, we explore how Meta utilizes CAPI events to enhance ad auction training and improve in-platform attribution reporting, helping marketers achieve better results.

Ever wondered how platforms like Meta and Google can track your online and offline behavior so precisely? Their massive ad networks, fueled by billions of data signals from advertisers, have created the most powerful and accurate identity graphs in the world, leaving no brand or data broker able to compete.

Learn more about the discrepancy between TripleWhale’s multi-touch attribution and Meta's 7-day click attribution is due to differences in how each platform tracks conversions, particularly around browser privacy changes, cross-device behavior, and multiple marketing touch points.